Change the Game

EASTWAVE is your ultimate portal for discovering emerging Eastern designers, brands, and artisans.

EASTWAVE was founded in August 2020 in an effort to raise awareness of our talented potential to customers around the world. We’re not just a curator: we’re an incubator of Eastern talent and cultivator of a global community passionate about individual expression and diverse design.

The Leading Incubator for Designers

Springing to life during unprecedented times, EASTWAVE was launched to support small designers with a colossal vision for Eastern fashion and craftsmanship.

Since our founding, we have nurtured our personal relationships with each brand, introducing them to audiences around the world through sustainable operations and unique marketing efforts. We consider ourselves as long-term growth partners above all else.

The EASTWAVE Experience

Month by month, we strive to be the first to bring you unique Eastern artisans and under-the-radar labels. Our high-end selection spans from RTW, shoes, and accessories, all thoughtfully curated to highlight their design story. 

Through edits and content, EASTWAVE empowers customers around the world to hone individual instincts and build a wardrobe that speaks their style language, while also supporting local artisans from the East.

Bridging the East and West

Judy Daghestani

Dana Mortada

EASTWAVE Concept was co-founded by Dana Mortada of Fashion Collective LA in Los Angeles and Judy Daghestani of Curated Today in Dubai. Despite the distance between them, they collaborate closely on their vision: to change the narrative and bring Eastern designers to the forefront of global conversations about fashion and artisanal craftsmanship.

As Featured In

Our Partner

TATA PR is an LA-based fashion PR agency and a high-end fashion retailer founded by Tata Kartvelishvili in 2018. Tata’s business model is based on celebrity and editorial placements.