BLSSD is a fashion-centered design practice based in Dubai and Beirut. A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach. As a trans-seasonal fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter.

Behind BLSSD’s bold drive to stand out, make a mark and make fashion matter, is a fierce purpose. A purpose close to the sisters behind the brand, founder and Creative Director, Lama Riachi and Managing Director Lys Riachi.