Jessica Khoueiri of JESSICA K.

Jessica Khoueiri of JESSICA K.

Describe a day in the life as Jessica K.

A day with Jessica starts very early in the morning, the earlier the better. After spending a couple of hours with her kids, she then goes on to exercise and set the right tone to her day. Meetings with her team unfold during her time at the office to pave the way for the upcoming collection. That is apart from the time she spends designing pieces straight out of what inspires her the most at that time.

Why did you choose this particular category for your brand?

Jessica K is a modern, contemporary ready to wear and jewelry brand for the modern women of today. Our aim is to provide beautiful luxury pieces that fit the idea of “midit-minuit”. Easily worn during the day, it can be complemented with a nice piece of high end Jewelry for an evening night out. 

What is the top trait your brand is most known for?  
Jessica K is most renowned for powerful suits and unique prints in the market. Strong unusual block colors are also associated often with the brand, especially in the summer seasons. 

What’s a surprising fact about you or your brand that your customers may not know yet?  
My dedication to both my family and brand and their close interference with each other. Very often, I bring my kids to the office and let them get inspired by the creative bubble I work hard on maintaining. 

Which other designer part of the EW family do you admire & why?  
Lebanese designer Roni Helou's journey is an inspiring story for every designer in the region. Built from scratch by the designer with effort and time and dedication to one set goal: being mindful to the environment. 

What do you hope your customers feel or appreciate most while wearing your pieces?

I hope they feel proud of my brand’s identity and long presence in the market. I especially long for them to feel confident by the bold prints designed from scratch in-house at Jessica K.