The Future of Fashion is Sustainable
In a year where supply chains are notoriously stalled and our personal style is constantly oscillating between finally getting dressed up and sticking with your favorite pair of sweats, it might seem odd to talk about the concept of “slow fashion”. But, for us at Eastwave Concept, slow fashion isn’t just an idea—it’s how we curate the designers we work with and discover the stories we want to tell.
In 2021 alone, the fashion industry produced 1.2 billion tons of carbon, which is more than the global shipping and aviation industries combined. And while many Americans have continued to shop during the pandemic, our habits have drastically changed—80% of us now shop online, and a significant portion of that is with fast-fashion retailers who churn out seasonal, on-trend pieces for the lowest price possible. Where they’re produced, how they’re produced, and what the environmental and ethical cost is is wholly an afterthought.
We’re trying to change that. The designers we work with are all small artisans from the Middle East with an eye for craftsmanship and a passion for quality. They’re sustainable by nature; to make unique pieces that last, they can’t be mass produced. They have to be made individually, by hand, with thought and care. That means working with textiles and fabrics that are better for you and the environment (we’re talking organic cottons, vegan leathers, upcycled materials, and sustainably sourced woods), and taking the time to make sure the people who create them are treated fairly.
It’s not an easy way to do things, but for exceptionally crafted pieces that last, we believe it’s the best way to do things. Check out some of our favorite slow-fashion designers below:
This Cairo-based brand creates wearable wood accessories using a combination of organic, natural materials like oak and resin. Each bag is handcrafted for a modern twist on traditional shapes.
F FOR FARAH
A graduate of the prestigious Rhode Island School of Design (RISD), founder, creative director, and jewelry metalsmith Farah Abdelhamid uses her technical background to craft conceptual, wearable art that emphasizes a playful balance between shape, color, and texture.
Founded in 2017 by Egyptian designer Leila Abotira, ALIEL’s (Leila spelled backwards) philosophy is that every accessory tells a story. There is no standard design—each line’s clear attention to detail is evident in the luxury bags' quirky geometric shapes and hand-placed embellishments.
Zaid by Zaid Farouki
A creator by nature, Zaid Farouki made a name for himself by hand painting dresses. Now, his contemporary namesake perfectly balances ultra-wearable basics—we’re talking crisp shirts, tailored trousers & flowy wrap tops—with pops of happy, unconventional colors.
Meaning flexible in Arabic, Laién’s bold and modular pieces are ultra-sustainable because they’re meant to be customized, styled, and restyled to suit every outfit. Each piece is made using natural, organically shaped materials and can be adjusted in a multitude of ways.